Affiliate Marketing Lesson #3 - Setting Up Your Website and Ads


The majority of affiliate programs will provide you with
pre-designed and pre-approved advertisements which you can then
use on your affiliate site. These are usually easy to place
directly onto your site via the use of a HTML code which you
will simply need to copy and paste into your sites code. Many
programs will provide a range of advertisement types, including
banner ads of all different sizes, pop-up ads, text ads and
more. The ones which you choose will depend on the design of
your website and how you plan to promote the product or service. 

However, simply placing an ad on your site is not enough to
effectively promote it. When buying a product, customers like to
know as much information possible about not only the product or
service which they are considering, but also about the business
or brand. For this reason, its important to write product
descriptions for the items which you promote. A good affiliate
marketing site will have a different page for each product that
they promote, with a compelling and interesting description that
encourages the reader to buy. The more informative, the better! 


Search Engine Optimization

Optimizing your affiliate site for search engine crawlers is
extremely important in order for your new business venture to be
a success. For example, if youre promoting womens clothing,
you will want your site to show up as high as possible in
Googles search results when a user types womens clothing
into the search bar and hits go. Because of this, search engine
optimization should be a top priority. 

There are many different things which you need to do when it
comes to search engine optimization, and it should be done both
on and off your site.


Off Page SEO

Google ranks websites according to a whole number of factors,
but its not only whats going on on your page that matters.
Links back to your page are very valuable to Google, providing
that they are genuine, authentic, and from a reputable source.
For example, a link source could be a local news outlet, a
popular blog, or even a well-known social media page or profile. 

The more genuine links that you have back to your site, the
better ranking your page will able to achieve. 

One of the best ways to build up links is through the use of
guest posts. In the past, link-building received a bad
reputation as website owners were abusing it, simply placing
links back to their page in irrelevant places, or spamming
forums, in order to increase the amount of links. However, this
isnt what youre going to do. One good link is worth more than
one hundred bad links, and a link that is placed in a black
hat manner could land you with a penalty from Google. Instead,
find relevant, reputable blogs which will allow you to guest
post for them. This way, you can create a guest post which is
relevant to your site and allows you to include the link in a
natural manner. 

Along with guest posting, there are many other ways in which you
can create solid, authentic links back to your site in order to
improve SEO. These include doing something newsworthy to appear
in an article on the site of a local news outlet, including
links to your site in business listings, and asking relevant
bloggers to review your site. 


On Page SEO 

Although what you do off your page is important for SEO, its
also vital to remember that your website and pages themselves
have a huge part to play in search engine optimization and how
high you rank in the Google Search Results. One of the most
important parts of your site is the content. When writing
product descriptions and other content for your site, its a
good idea to include the types of keywords that your users will
be search ing for. However, its vital to make sure that these
keywords appear naturally. If this isnt possible, creating
content based on the keyword is important. 

Along with that, updating your site with fresh content is also a
good way to improve SEO. This could be done in the form of a
business blog, for example, which you could use to create
articles that answer commonly asked questions, explore different
ways to use the products that you sell, or even review your own
products. Dont forget thats its not just text content which
is important to SEO  the images that you use on your site can
also appear in Image Search results. 

The user-friendliness of your website is also hugely important
to search engine optimization. Along with having informative
content, your website should also be easy to navigate and not
confuse users who visit it. Your aim is to get visitors to stay
on your page for as long as possible so that they can discover
more information about your products in order to encourage them
to buy. 

Another factor which should also be taken into consideration is
page loading time. The amount of time that your site and pages
take to load can directly affect SEO, with Google favoring those
sites which load up quickly and effortlessly. Not only that, but
a site which loads slowly can be annoying for users, and you
could lose business as a result. 

Last but not least, it is absolutely vital that your website is
mobile-friendly. This is not only important for your reputation,
but it also directly affects 

SEO, with Googles latest major algorithm updates favoring sites
which are mobile-friendly over those which are not. With an
increasing number of shoppers using their mobile devices to
search for and purchase products and services online, ensuring
that your site has a responsive design that looks and works
great on any device is absolutely vital. 


To Your Success,
{!custom from}

---------------------------------------------------
Get Instant Access to 300+ 'How To' Video Tutorials
{!custom url}/go/newbielessons

Download FREE ClickBank Review Websites Every Month
{!custom url}/go/supersalesmachine

